As a marketing major, you’ll take courses in topics such as:
- Market research
- Consumer behavior
- Marketing communications
- Marketing strategy
- Retail & e-commerce
- Advertising & promotion
- Sales techniques
The curriculum focuses on engaging students with marketing theory and practice in all sectors of the economy. Students explore the stages of successfully developing and introducing a product to the public, from market research to brand positioning. With this foundation, graduates will possess excellent preparation for marketing management roles.
While building your marketing tool set, you’ll also explore a comprehensive business curriculum that nurtures critical thinking skills, encourages teamwork and builds your writing abilities. You’ll discuss ethical and moral issues, while acquiring management skills in a Christian context. And you’ll gain understanding of business issues from a global perspective, along with current events and financial trends.
Choose Your Focus
As a marketing major, you can pursue an additional career track in Advertising and Promotion, Healthcare Marketing, or Entrepreneurship by completing an additional 12 hours of credit in your chosen area of concentration.
The MC Experience
Founded in 1946, the School of Business is MC’s largest school. With more than 6,000 graduates, our track record is exceptional. Our alumni include CEOs, CFOs, and leading executives who make a positive impact on their communities.
While hundreds of students choose MC’s School of Business each year, you’ll still benefit from small class sizes and personal connections with faculty. Our faculty offer a wealth of professional experience from the business world, with 20 out of 22 also holding a Ph.D. in their field.
Students also get to hear real-life perspectives from the Executive Speaker Series that brings in top-level executives and successful entrepreneurs to campus each semester. Recent speakers have included: Steve Forbes; Condoleezza Rice; John Brock, CEO of Coca-Cola Enterprises; Mike Ducker, COO of FedEx; and Dan Cathy, COO and President of Chick-fil-a.
How You’ll Learn
Mississippi College’s School of Business is located in Self Hall, a state-of-the-art learning facility. Recently updated with a multi-million dollar renovation, Self Hall features building-wide wireless internet and up-to-the-minute stock tickers displayed throughout the building. Classrooms offer stadium-style seating and high-tech learning tools. Labs are equipped with up-to-date computer technology and specialized software for business applications.
Group Projects and Hands-On Practice
Sometimes the best way to learn is by doing. MC School of Business students gain experience through real-world problem-solving, collaborating on in-class projects and addressing challenges modeled after real business cases.
Collaborations with Corporate Partners
The School of Business partners with local, national and international businesses to provide benefits to our community and valuable learning opportunities to students like you. These organizations include State Farm Insurance, Regions Bank, M & F Bank, Trustmark Bank, KPMG LLP, Horne LLP, Bancorp South, Bank of Brookhaven, BKD LLP and many more. Students benefit from great opportunities for informational interviews, career services, networking events and desirable internships.
Classrooms Across the World
In today’s business environment, travel experience and an international outlook are important. Build on your business training with a global outlook at MC. Mississippi College offers study abroad programs in Costa Rica, France, London, Austria, Seoul, and Spain. You can take classes and earn credit while strengthening your language skills and broadening your cultural horizons.
Internships in Marketing
Marketing majors at MC are competitive candidates for internships, giving students great opportunities to build their resumes and their business skills. Recently, students have interned at Celia Barrett Design, LLC, Trustmark Bank, Mangia Bene (a local restaurant), Banana Republic, the Louisiana Governor’s Office of Community Programs, the Mississippi Development Authority, Baptist Health Systems, Lindy Fishing Tackle, Home of Grace (a Drug and Alcohol Recover Program), Plastic and Hand Surgery Associates, and Jackson Academy.
What You’ll Do
Delta Mu Delta
Mississippi College’s business students get plenty of opportunities to shine. One option is Delta Mu Delta, the national honor society for outstanding business students. Delta Mu Delta encourages scholastic achievement in business and recognizes high-performing students with honors and awards.