The Office of Public Relations is responsible for overseeing and contributing to official social media accounts published by the University.
Social media usage at Mississippi College is governed by the same policies that govern all other electronic communications, as well as our Social Media policies. Read these policies before engaging in any social media as part of your official duties at Mississippi College and if you use social media for personal purposes.
The Social Media Committee recognizes two types of official Mississippi College social media accounts:
These accounts are not considered representative of Mississippi College until they have been approved by the Social Media Committee. Accounts should not be created for specific majors or programs.
Mississippi College social media accounts must be created and administered by an employee of the University. Students may not be named as account administrators.
Approval of Accounts
The Social Media Committee oversees the approval and recognition of official Mississippi College accounts. Any department wishing to create an account should submit the following information regarding the account to the Social Media Committee:
- Department/event name
- Social media channel (Facebook, Twitter, etc.)
- User name or page URL
- Email address specified on the account (must be @mc.edu address)
- Account administrator’s name and contact information
Email addresses associated with social media accounts should be within the mc.edu. Personal email accounts should not be associated with Mississippi College social media accounts.
The Social Meeting Committee may revoke the status of any Mississippi College social media account if the account is deemed to be not in compliance with any regulations set forth in this policy, including, but not limited to:
- Posting of inappropriate/irrelevant content or content that is not compliant with Mississippi College social media account content guidelines
- Not submitting all proper information to the Social Media committee
- Failure to actively maintain the account
- Failure to complete with other Mississippi College policies
Content should be posted with the understanding that it may be redistributed through the Internet and other media channels and may be viewed by the general public. Even if deleted or modified, older versions may continue to exist online. Content should not be posted unless it furthers the University’s mission. Share only information that is appropriate for the public.
In order to avoid discrepancies and minimize the need for updating, social media platforms should not be used to post detailed policy or procedural information. Rather, users should be directed to official Mississippi College websites, electronic resources or publications for such information.
Content directed at individual fans or page users should be written in a respectful manner. Content should never be written in a manner that can be interpreted as combative, demeaning or otherwise negative.
Content should not be posted unless it is clearly suitable for all ages and audiences.
Compliance with Identity Manual
Use of Mississippi College marks, such as logos and graphics, should comply the Mississippi College identity manual, available online at http://www.mc.edu/identity. For assistance in creating account profile pictures or avatars, contact the Office of Public Relations.
Profile & Cover Photos
Social media account profile and cover photos are subject to approval by the Social Media Committee and Office of Public Relations. For assistance in creating profile photos, cover photos or other social media collateral, contact the Office of Public Relations.
Rights and permissions must be secured before posting, sharing or distributing copyrighted materials, including but not limited to: music, art, copyrighted photographs or texts, portions of copyrighted video, or information considered proprietary by a University partner, vendor, affiliate or contractor.
Endorsing commercial products or services is not permitted.
Because of the University's non-profit status, there are prohibitions against using University resources to support individual candidates or parties in a political campaign.
Do not post confidential or proprietary information about Mississippi College or its students, employees or alumni. Employees must follow the applicable federal requirements outlined in FERPA (Family Educational Rights and Privacy Act) and HIPAA (Health Insurance Portability and Accountability Act), as well as NCAA (National Collegiate Athletic Association) regulations.
If you have any questions as to the proper use of a Mississippi College Social Media Account, please contact that Office of Public Relations. For training on the usage of specific social media channels contact the Mississippi College Social Media Coordinator. For contact information and more details, see www.mc.edu/social.
The following hashtags have been approved for use on social media:
|#ChoctawLife||Used by Office of Public Relations; inspiring stories of MC students, alumni, and friends|
|#MCinmyCity||Used by admissions office for recruiting|
|#MContheRoad||Used by admissions office for recruiting|
|#FindMC||Used by admissions office for recruiting|