The Public Relations concentration helps students develop the necessary tools for relationship building and success in corporate and issue advocacy.
Develop essential skills for effective message creation, media campaign design, and organizational and issue advocacy.
Public Relations students build skills in relationship building, marketing, and corporate and issue advocacy. Potential careers include consultant, marketing manager, advertising professional, company spokesperson, and more. All Communication majors also take a foundational selection of courses in public speaking, communication law and research, public relations, mass media, graphic design, and journalism.
Public Relations is offered as a Bachelor of Arts (B.A.) or Bachelor of Science (B.S.) degree. The B.A. degree requires an additional twelve hours of foreign languages.
| Requirements | Class Name | Hours |
| University Core Courses | 42 | |
| Communication Core | 28 | |
| COM 102 | Communication Research & Writing | 3 |
| COM 103 | Fundamentals of Digital Communication | 3 |
| COM 201 | Communication Ethics | 3 |
| COM 202 | Interpersonal Communication | 3 |
| COM 304 | Public Speaking | 3 |
| COM 442 | Communication Law | 3 |
| COM 443 | Public Relations | 3 |
| COM 480 | Communication Internship | 3 |
| COM 499 | Senior Portfolio | 1 |
| JOU 333 |
Introduction to Journalism |
3 |
| Public Relations Concentration Courses |
Choose 18 hours from among these courses | 18 |
| COM 334 | Digital Media Workshop | 3 |
| COM 360 | Social Media Communication | 3 |
| COM 444 | Practices in Public Relations | 3 |
| COM 457 | Strategic Crisis Communication | 3 |
| COM 458 | Strategic Ministry Communication | 3 |
| COM 459 | Audience Analysis | 3 |
| COM 474 | Media Analytics | 3 |
| JOU 454 | Public Relations Writing | 3 |
| Minor | 18 | |
| Electives | 12 | |
| Foreign Languages (Bachelor of Arts only) |
12 | |
| Additional Electives (Bachelor of Science Only) |
12 | |
| Total | 130 |
