![Brand Approval Request](/offices/marketing/application/files/thumbnails/thumb_800/6916/5832/4337/nov2021_381.jpg)
Brand Approval Request
We're excited to see the Mississippi College story and brand get out to the world.
![Brand Toolkit](/offices/marketing/application/files/thumbnails/thumb_800/9116/5826/3646/art055.jpg)
Brand Toolkit
The university’s brand toolkit provides brand messaging and visual guidelines along with the assets and tools necessary for clearly communicating the Mississippi College story.
![Brand FAQ](/offices/marketing/application/files/thumbnails/thumb_800/3716/5826/3278/apr2020_186.jpg)
Brand FAQ
If you have questions about the MC brand, why it was updated or how to be sure your messaging is on target, this is the place to start.
![Ask A Brand Expert](/offices/marketing/application/files/thumbnails/thumb_800/2216/5832/3955/Twitter-26.jpg)
Ask A Brand Expert
If you still have questions about the MC brand, the marketing team is here to help. Answers are just a click away.
![Trademark Licensing](/offices/marketing/application/files/thumbnails/thumb_800/3516/5832/4943/homecoming18_422.jpg)
Trademark Licensing
The Office of Marketing & Communication reviews the specifications for products bearing the Mississippi College name and marks.
Why is branding so important?
A brand is not one thing. A brand exists in the mind of consumers. It is the result of countless individual experiences, a collective idea created through shared perceptions and personal associations — intended and not.
MC has a limited ability but integral responsibility to define the MC brand. To strategically tell the world: Here is who we are, why we exist, and why it matters. The elements in this strategy are born out of a desire to keep the essence of the brand intact and expand our communication about ourselves so that we give life to the vision for Mississippi College: “...to be known as a university recognized for academic excellence and commitment to the cause of Christ.”