Why is branding so important?
Branding isn’t just a logo or a tagline—it’s the sum of every experience people have with MC. It shapes how we’re perceived, influences engagement, and strengthens our identity.
At MC, we have a responsibility to communicate who we are, why we exist, and why it matters. Consistent use of our logo, colors, fonts, and messaging ensures that our voice is clear, recognizable, and trusted—so our message is heard without confusion. Our brand guidelines help us maintain this clarity while expanding the ways we express our vision: “…to be known as a university recognized for academic excellence and commitment to the cause of Christ.”
Brand Approval Request
We're excited to see the Mississippi College story and brand get out to the world.
Brand Toolkit
The university’s brand toolkit provides brand messaging and visual guidelines along with the assets and tools necessary for clearly communicating the Mississippi College story.
Brand FAQ
If you have questions about the MC brand, why it was updated or how to be sure your messaging is on target, this is the place to start.
Trademark Licensing
The Office of Marketing & Communications reviews the specifications for products bearing the Mississippi College name and marks.
