Brand Approval Request
We're excited to see the Mississippi College story and brand get out to the world.
Brand Toolkit
The university’s brand toolkit provides brand messaging and visual guidelines along with the assets and tools necessary for clearly communicating the Mississippi College story.
Brand FAQ
If you have questions about the MC brand, why it was updated or how to be sure your messaging is on target, this is the place to start.
Trademark Licensing
The Office of Marketing & Communications reviews the specifications for products bearing the Mississippi College name and marks.
Why is branding so important?
A brand is not one thing. A brand exists in the mind of consumers. It is the result of countless individual experiences, a collective idea created through shared perceptions and personal associations — intended and not.
MC has a limited ability but integral responsibility to define the MC brand. To strategically tell the world: Here is who we are, why we exist and why it matters. The elements in this strategy are born out of a desire to keep the essence of the brand intact and expand our communication about ourselves so that we give life to the vision for Mississippi College: “...to be known as a university recognized for academic excellence and commitment to the cause of Christ.”
