MC’s brand identity is more than just a logo. It’s everything we communicate about ourselves. Our brand is made up of our past success and our future goals. It’s our character. In short, it’s what makes us, us. Positioning A brand’s essence is the heart of why the brand exists and serves as the underpinning for everything the brand says and does. MC’s Personality MC's communications should reflect who we are and how we want to be seen and understood in the community around us.
